Achievements

 

C&B successfully generated and reinforced continued brand awareness for this leading Dubai-based clinic offering medical and cosmetic surgery. We successfully executed a multi-pronged strategy of selective editorial media tactics, message development workshops, media training for spokespeople and content generation.

 

A Hong Kong based multilevel marketing brand with global reach, formerly under the name, QuestNet, assigned C&B to execute public relations activities aimed at extending the company’s strategy for growth across the Middle East. This included promoting QuestNet through its $5 million sponsorship of GP2 Asia Series Team Malaysia Qi-Meritus-Mahara, and the announcement of it's sponsorship of the Virgin Racing team in F1.

 

Zee Aflam is the Middle East chapter of Zee Network, the largest producer of Hindi programming in the world with an estimated reach of 500 million viewers in more than 130 countries. C&B was appointed to execute the channel’s PR campaign, including issuing press releases and the launch of print and online promotional campaigns throughout the region.

 

C&B signed with the new 5-star hotel to execute a comprehensive PR campaign, which encompassed editorial media activities, sponsorships, and representation at trade and travel exhibitions, all leading up to the spectacular gala launch. C&B was particularly active in profiling the client throughout the region for events such as the World Travel Market (WTM), The Gulf Incentive, Business Travel and Meetings Exhibition (GIBTM), Arabian Travel Market (ATM) and the Hotelier Middle East Awards 2008.

 

A six-day mega-event that welcomed 1500 sports delegates from 60 countries, representing 500 different organisations including 85 cities and national bodies, consultants, lawyers and a wide range of companies. C&B was appointed by the Dubai Organising Committee – headed by Her Royal Highness Princess Haya Bint Al Hussein, wife of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai and successfully executed a full-fledged 4-month PR campaign concluding with the high profile convention that took place at the Atlantis Hotel, Dubai.